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Creativity: Dead or Alive?

Dead or Alive?

D&AD Awards

For professionals – the industry benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity.

D&AD Awards 2026 is now open for entries.

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Learn

Career-changing masterclasses, courses and programmes delivered by current industry leaders and D&AD Pencil-winners.

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2025 D&AD Awards

Winners

Sammontana Bis!
SATO 2531

Listening to the Earth
Nike - The Games Have Changed the Field Jaxx Forged
Heinz: Love Letters

Space Trash Signs
New York City FC

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Insights

Latest from D&AD

Image of Wilf Thingz campaign by How&How

Why taste will become the rarest and most coveted commodity

There’s been a huge shift in branding - Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why

“Creativity thrives where people are given a chance to be seen and heard” – Casting Jury President Claire Catterson

The Channel 4 Idents Casting Director on why keeping creativity alive and thriving means fostering diversity and inclusion

Matt Murphy, 72andSunny’s Global CCO, shares a practical daily routine to inspire creativity

If you do this regularly, creativity won’t just survive - it’ll evolve and flourish, and you will too

The Glue Society’s Jonathan Kneebone explores creativity in films Goldfinger and Once Upon a Time in the West

Jonathan Kneebone on one of the earliest Black Pencils in D&AD’s history

“We’re living through one of the most thrilling creative shifts since the dawn of digital” – Brand Identity Refresh Jury President Teemu Suviala

Landor’s Global Chief Creative Officer on why he thinks creativity is just getting started and what you can do to spark yours

Snapchat - Wait’ll You See This by Snap Inc

Snap’s Resh Sidhu on how the creative frontier has shifted

If you only search for creativity in familiar places, you might miss it – so where should you be looking for it now?

Image of Fortnum & Mason Handmade Collection

“They’ll be bored of the slop soon enough” – Writing for Design Jury President Holly Kielty

Writer and creative strategist Holly Kielty explains why we should view creativity as an instinctive behaviour rather than just a result

D&AD Meets a former Shifter running her own illustration business

Jael Umerah-Makelemi on creating art that represents, inspires and uplifts the Black community

Why mastering tone of voice can maximise your earned media

Vicki Maguire, the Chief Creative Officer of Havas London, says how you speak to your audience matters more than ever in a world where earned media reigns

A Senior Creative at Hypebeast tells us how she got her job

From jewellery making to music, this senior creative tells us why having projects outside of your day job is essential for creative roles

The founder of Hey studio on design that inspires her

D&AD’s Graphic Design Jury President tells us why creating something new has become challenging in a fast-paced world

How the Music Videos industry can open the door for new talent

SMUGGLER’s Managing Director tells us why the music video industry should stand tall amidst uncertainty and give fresh voices a chance

Why taste will become the rarest and most coveted commodity

There’s been a huge shift in branding - Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why

“Creativity thrives where people are given a chance to be seen and heard” – Casting Jury President Claire Catterson

The Channel 4 Idents Casting Director on why keeping creativity alive and thriving means fostering diversity and inclusion

Matt Murphy, 72andSunny’s Global CCO, shares a practical daily routine to inspire creativity

If you do this regularly, creativity won’t just survive - it’ll evolve and flourish, and you will too

The Glue Society’s Jonathan Kneebone explores creativity in films Goldfinger and Once Upon a Time in the West

Jonathan Kneebone on one of the earliest Black Pencils in D&AD’s history

“We’re living through one of the most thrilling creative shifts since the dawn of digital” – Brand Identity Refresh Jury President Teemu Suviala

Landor’s Global Chief Creative Officer on why he thinks creativity is just getting started and what you can do to spark yours

Snap’s Resh Sidhu on how the creative frontier has shifted

If you only search for creativity in familiar places, you might miss it – so where should you be looking for it now?

“They’ll be bored of the slop soon enough” – Writing for Design Jury President Holly Kielty

Writer and creative strategist Holly Kielty explains why we should view creativity as an instinctive behaviour rather than just a result

D&AD Meets a former Shifter running her own illustration business

Jael Umerah-Makelemi on creating art that represents, inspires and uplifts the Black community

Why mastering tone of voice can maximise your earned media

Vicki Maguire, the Chief Creative Officer of Havas London, says how you speak to your audience matters more than ever in a world where earned media reigns

A Senior Creative at Hypebeast tells us how she got her job

From jewellery making to music, this senior creative tells us why having projects outside of your day job is essential for creative roles

The founder of Hey studio on design that inspires her

D&AD’s Graphic Design Jury President tells us why creating something new has become challenging in a fast-paced world

How the Music Videos industry can open the door for new talent

SMUGGLER’s Managing Director tells us why the music video industry should stand tall amidst uncertainty and give fresh voices a chance

Why taste will become the rarest and most coveted commodity

There’s been a huge shift in branding - Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why

“Creativity thrives where people are given a chance to be seen and heard” – Casting Jury President Claire Catterson

The Channel 4 Idents Casting Director on why keeping creativity alive and thriving means fostering diversity and inclusion

Matt Murphy, 72andSunny’s Global CCO, shares a practical daily routine to inspire creativity

If you do this regularly, creativity won’t just survive - it’ll evolve and flourish, and you will too

The Glue Society’s Jonathan Kneebone explores creativity in films Goldfinger and Once Upon a Time in the West

Jonathan Kneebone on one of the earliest Black Pencils in D&AD’s history

“We’re living through one of the most thrilling creative shifts since the dawn of digital” – Brand Identity Refresh Jury President Teemu Suviala

Landor’s Global Chief Creative Officer on why he thinks creativity is just getting started and what you can do to spark yours

Snap’s Resh Sidhu on how the creative frontier has shifted

If you only search for creativity in familiar places, you might miss it – so where should you be looking for it now?

“They’ll be bored of the slop soon enough” – Writing for Design Jury President Holly Kielty

Writer and creative strategist Holly Kielty explains why we should view creativity as an instinctive behaviour rather than just a result

D&AD Meets a former Shifter running her own illustration business

Jael Umerah-Makelemi on creating art that represents, inspires and uplifts the Black community

Why mastering tone of voice can maximise your earned media

Vicki Maguire, the Chief Creative Officer of Havas London, says how you speak to your audience matters more than ever in a world where earned media reigns